Practice

The camera is only
one of many languages.

Strategy and expression across healthcare, organizations and culture — seen from above, made by hand.

Contents

One perspective,
six practices.

Each skill belongs to its own discipline. Separated, the context and energy that connect them are easily lost. What holds them together is not any single technique, but a single way of seeing.

  1. 01PhotographyImage
  2. 02Healthcare communicationStrategy
  3. 03RadioVoice
  4. 04Film & droneMotion
  5. 05AdvisoryOrganizations
  6. 06HaikarayaPlace
  7. 07SpeakingLectures

Selected Photography

From the moment,
to its context.

Portrait, rescue cats, places and the liminal — a small selection from long-term series. Click to enlarge.

Exhibition Films

Sense of Place,
in motion.

Films for the three exhibitions of the Sense of Place trilogy — shot and edited by Shintarrow.

YouTube

Sense of Place — I

CAT’S MOMENT OF TRUTH

Life / Gaze — Exhibition Film

YouTube

Sense of Place — II

LIVE PASSENGER

People / Time — Exhibition Film

YouTube

Sense of Place — III

REVERSE MEDIATOR

Landscape / Memory — Exhibition Film

Selected Film Work

Places, projects,
people.

From structure through shooting to editing — for places, organizations and social projects.

YouTube

Shodoshima · Kagawa

Twenty-Four Eyes Movie Village二十四の瞳映画村

Place / Culture / Promotional Film

YouTube

Kyoto · Toho Leo

Ohara Sanso大原山荘

Project / Commercial Film

YouTube

NPO Shibutane

Shiburangerシブレンジャー / NPO Shibutane

Social Project / Promotional Film

Dancer in motion, black and white
01 — Exhibitions · Editorial · Social observation

From the moment
to its context.

Photography · Long-term series

Portraits, everyday scenes, rescue cats, social and cultural projects, the memory of places, healthcare and academic settings. Photography is the main expressive practice — organized in long-term series rather than single assignments, and shown in exhibitions, publications and projects.

Example

The Sense of Place trilogy at Kyodo News headquarters, Tokyo (2023–2026). For Cat’s Moment of Truth, more than 50 works were selected from photographs of over 1,000 rescue cats; LIVE PASSENGER was distributed internationally through an Associated Press–affiliated network.

Audience in a darkened auditorium
02 — Healthcare MBA & MBA

Connecting healthcare
and society.

Healthcare Communication · Creative Director

“In healthcare, there is value and care that society has not yet seen.”

As communications advisor to medical institutions, he works from strategy through to photography, film and media — bringing the substance of care to the public. More than 20 years with general hospitals, university hospitals and radiotherapy centres.

The work is largely translation: turning complex institutional communication — treatment, organization, the people behind care — into visual and narrative forms that patients and the public can follow.

20+years in healthcare PR
2MBAs
Current

Organizational Advisor and Communications Advisor to Aijinkai, a social medical corporation — working on both strategy and what is actually published.

Broadcast mixing console
03 — OBC Radio Osaka · AM1314 / FM91.9

A voice,
carried to society.

Radio Producer · Director

“Not simply broadcast — but received.”

Programme making as relationship-building rather than transmission. From planning and structure to recording and editing, so that guests’ voices and experiences come through naturally — and mean something beyond the studio.

2017on air since
450+guests
Programme details ↗
Example

“Kuwahara Azusa no as life” (Saturdays 7:00–7:45), on air since 2017: people active in many fields talk about work, life and everyday wisdom. Produced within Academy Sharing’s activities, with more than 450 guests to date.

Valley town seen from the mountains, Shodoshima
04 — Film · Aerial Cinematography

Seen from above,
told in motion.

Documentary · Promotional · Social-sector projects

Film is used to make visible the extent of a space, the air of a place, and the background of a project — handled from structure through shooting to editing. JUIDA-certified drone operator, with nationwide blanket flight permissions filed in Japan. Promotional films for brands, urban spaces and natural heritage — where seeing the whole becomes, quite literally, a visual language.

Social-sector example

“Shiburanger”, a promotional film for NPO Shibutane — a project about the siblings of children living with illness or disability, a presence that is rarely talked about.

Shintaro Yoshikawa
05 — Organizational Strategy

The stories
behind the numbers.

Organizational communication · Branding · Communication design

Finding direction by bringing light to the stories in the field that are often left behind the figures. Finding new perspectives and meaning in ambiguity, where there is no single right answer.

In practice this means designing how an organization speaks — internally and externally — and then producing the content itself: visual communication, project planning and direction, and branding for healthcare, corporate and regional organizations.

Example

Greeting Energy, a general incorporated association connecting people and society through words and dialogue in education, healthcare and local communities: training and lectures for universities, healthcare, welfare and educational institutions; facilitation; teaching materials and regional projects.

Enquire about a project or advisory

Haikaraya, High Color Studio
06 — High Color Studio

Embedded
in the time of an island.

Haikaraya · Shodoshima

A small base for photography and film inside the Twenty-Four Eyes Movie Village. Not bringing the city here to change the place, but placing oneself inside the time that flows on the island.

Islanders, travellers, and sometimes visitors from far away. Staying in that time, you may begin to see a slightly different landscape.

— Embedded in the place.

Speaking / Lectures

Sharing practice
as language.

Photography, film, healthcare communication, management, organizations and communities — experience from different fields, shared at universities, companies and training programmes.

Not one-way lessons in technique or success stories, but how to see, how to communicate, how to choose — put into words together with participants.

University Lecture
University Lecture
Smartphone Photography Workshop
Smartphone Photography Workshop
Photography

Smartphone photography and photographic expression — not only technique, but seeing and conveying.

Healthcare Communication

How to communicate the value of healthcare and complex information to society.

Strategy × Creative

Connecting strategy and expression, between an MBA / Healthcare MBA and creative practice.

Work & Life

Working by role, not by title — connecting many fields with your own axis.

Selected lectures / workshopsOsaka University of Economics / Okayama University of Science / Kyoto University of Advanced Science / general hospitals and others

Enquire about a lecture
Next

Photography